Email Routing by Language – Route Email to the Right Speaker

Guides Email Routing by Language – Route Email to the Right Speaker · 2 min read 4 sections
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Email Routing by Language

You may have setup an email address to accept general enquiries to your organization. If your organization deals with customers in multiple different countries who all speak different languages it can often be useful to have the email enquiries go directly to the person within your organization who speaks the relevant language.

Let's work through an example.

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Language Email Route Example

You have an email account hosted at a provider such as Gmail, Yahoo, Hotpop, GMX, FastMail, LiveMail (Hotmail) etc. Email coming into the account are information requests or support enquiries from your online website or webstore. You need to download them and reroute the email to someone who can speak the language of the email.

You have a email coming into your organization by SMTP (MX delivery) Email coming in are information requests or sales from your online website or webstore. You need to reroute the email to someone who can speak the language of the email.

The email comes into one addresses, info

You need to reroute those in French to the French-speaking sales assistant antoine

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Language Routing Solution

To do this you require the Hexamail Router module, in particular it's language routing features. This is a piece of software you can run on your server (or any computer connected to the Internet). It automates the process described above. On a schedule it connects to the POP3 or IMAP account you have configured, downloads any new email and changes the recipients according to the languages and recipients you have configured. Alternatively it can act as an SMTP gateway and reroute incoming email from the Internet as they arrive. The software uses sophisticated language recognition to detect the language from the actual content of the email, not the country of origin or character set. This results in accurate language detection even when the user is an English speaker from France or sends an email in German from Spain. It then sends the email onto the local server for the correct recipient using the standard email protocol for sending email, SMTP. It therefore works with all email servers.

Hexamail provide a fully automatic language routing module called the Router module. This can be used as part of the Hexamail Guard, Hexamail Server or Hexamail Nexus products.

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How Hexamail Can Help

Hexamail Guard and Hexamail Nexus include a sophisticated language routing module that uses accurate content-based language detection (not character sets or country codes) to route email to the appropriate recipient. This works with both POP3/IMAP accounts and incoming SMTP email, making it ideal for multilingual customer support teams and international businesses.